that is unprofitable
and is likely to remain unprofitable. In the case of a business, a business usually becomes known as a white elephant if it is unable to turn a profit
because it is so expensive to operate
. Very few people are interested in owning or purchasing something considered to be a white elephant. The term is derived from a traditional Asian practice
of a monarch owning a white elephant; the elephant was considered sacred, but it was very costly and impractical to own.